01 — WORDMARK
The primary logo.
Lowercase “szn” in Space Grotesk Bold, closed by the sliced lime. Always use the supplied files and never retype it.
Primary: on Ink
On light backgrounds
On Lime
02 — ICON
The sliced lime.
The period from the wordmark, used alone. Use it for app icons, avatars, favicons, and anywhere the wordmark won’t fit.
App icon
Avatar
Small
sznFavicon
03 — CLEAR SPACE & SIZE
Give it room.
Keep clear space equal to the height of the “s” on every side. Don’t set the wordmark below 64px (16mm) wide or the icon below 16px.
x
64px min
16px min
04 — COLOUR
Ink, Lime, Paper.
Ink does most of the work, and Lime is the accent. Never set Lime type on Paper, because the contrast is too low.
Ink
HEX #0A0B0A
RGB 10 11 10
CMYK 70 60 60 90
RGB 10 11 10
CMYK 70 60 60 90
Lime
HEX #D6FE51
RGB 214 254 81
CMYK 16 0 68 0
RGB 214 254 81
CMYK 16 0 68 0
Paper
HEX #F4F6F2
RGB 244 246 242
CMYK 2 0 2 2
RGB 244 246 242
CMYK 2 0 2 2
05 — TYPE
Space Grotesk.
The typeface of the wordmark, used across the brand. Bold for headlines with tight tracking, Regular for text. It’s free on Google Fonts.
Aa Bb Cc
HEADLINE · BOLD 700 · −4%
What’s in szn.
TEXT · REGULAR 400
Use sentence case, lowercase for the brand name, and keep it short.
06 — DON’TS
Keep it intact.
Don’t stretch or distort.
Don’t rotate.
Don’t recolour the lime.
Don’t use on low-contrast backgrounds.
07 — DOWNLOADS
Files.
SVG for screens and print, PNG for everything else.
